Cookies are small data or text files that are placed on your local computer by websites and applications. Such cookies can have different purposes: there are technical cookies (for example to keep track of language settings), session cookies (temporary cookies that expire after one session) and tracking cookies (cookies that track and keep track of your behavior on the internet, in order to to offer a more optimal user experience).

The Belgian Act on Electronic Communications of 13 June 2005 contains some provisions regarding cookies and their use on websites. The law is a transposition of the European e-Privacy Directive, which means that cookie legislation can be implemented differently in other European member states. BFP Automation is located in Belgium and therefore follows Belgian legislation on cookies.

Purpose and usefulness of cookies

By using the platform/website, the visitor agrees to the use of cookies. Cookies help BFP Automation to optimize your visit to the platform/website, to remember technical choices (for example a language choice, a newsletter, etc.) and to show you more relevant services and offers. If you prefer not to have cookies, you as a visitor are free to disable cookies by adjusting the settings of your browser (“Management of cookies”).

Without cookies enabled, BFP Automation cannot guarantee a problem-free visit to the platform/website.

Types of cookies used by BFP Automation

We distinguish the following types of cookies, depending on their purposes:

Essential/Strictly necessary cookies:

These cookies are necessary for the platform/website to function and cannot be disabled in our systems. They are usually only set in response to actions taken by you, such as setting your privacy preferences, logging in or filling out forms. They are necessary for good communication and they facilitate navigation (for example returning to a previous page, etc.).

Non-essential cookies:

These cookies are not necessary for the platform/website to function, but they do help us to offer an improved and personalized website.

Functional cookies:

These cookies enable the platform/website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages.

Analytical cookies:

These cookies allow us to track visits and traffic, so that we can measure and improve the performance of our platform/website. They help us know which pages are the most and least popular and how visitors move around the platform/website.

Targeting / advertising cookies:

These cookies can be set by our advertising partners via our platform/website. They can be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

On the one hand, we use our own cookies and, on the other hand, cookies from carefully selected partners with whom we collaborate and who advertise our services on their website.

First-party cookies are those placed by us on our websites.
Third-party cookies are set by a domain other than that of the website visited (e.g. Google Analytics cookies).
Session cookies are deleted when a user closes their browser.
Persistent cookies remain on the user's device for a certain period of time (e.g. 1 day, 1 month, 2 years…).
Below you will find an overview of the cookies that BFP Automation uses on its websites.

We use some of the services below for advertising based on your web activity or for remarketing purposes:

Google Analytics

We use Google Analytics to track visitors to our site.

Google AdWords

We use Google AdWords, which allows us to advertise our website in Google search results and on third-party websites. To this end, Google places a cookie in the browser of your device, which automatically uses a pseudonymous cookie ID based on the pages you have visited to enable interest-based advertising. More information about advertising and Google can be found at: https://policies.google.com/technologies/ads

Facebook Pixel

We use the “Facebook pixel” from Facebook. This allows user behavior to be tracked after they have been redirected to BFP Automation's website by clicking on a Facebook ad. This allows us to measure the effectiveness of Facebook advertisements for statistical and market research purposes. The data collected in this way is anonymous to us. We use pixel data to ensure that advertisements a